CLEVELAND! Star Beauty Plus Is Now Black Owned ✊🏾

Scroll Down To Meet The New Owners & To GET DIRECTIONS TO STAR BEAUTY PLUS NOW! 👇🏾

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OUR STORY

Where it all began

In 2021, we launched Play Beauty Supply, becoming 1 of only 3 Black-Owned beauty supply stores in Cleveland at the time. Our goal was simple but powerful: to create a space where Black beauty was seen, valued, and celebrated. Despite opening during the challenges of COVID-19, we were met with overwhelming support from the community

✦ SAME STORE ✦ NEW VISION

✦ SAME STORE ✦ NEW VISION

A NEW CHAPTER FOR STAR BEAUTY PLUS:

In 2024, we took the next step and acquired Star Beauty Plus, a beloved beauty supply store that has been a Cleveland staple for over 50 years. Formerly Korean-Owned, it is now Black-Owned and family-led, continuing its legacy with a fresh energy and deeper commitment to our people

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PLAY LIVES ON

Today, while our original Play Beauty Supply physical location has closed, our mission lives on through Star Beauty Plus and our online store, playbeautysupply.com Whether you visit us in person or online, you’ll find a beauty experience made with love, intention, and community at its heart

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OUR GOAL

🌟 Expanding access to Black-Owned and Black-Founded brands
🚀 Creating a seamless online shopping experience — including same-day pickup
❤️Continuing to serve the loyal customers who’ve supported this store for decades
While our website offers just the essential products, our physical store carries over 10,000+ beauty products— from hair care to wigs, accessories, and more!

👀 See What Customers Are Saying

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Don’t just take our word for it — hear directly from the customers who shop with us every day. From must-have products to unmatched service, they’re sharing why we’re their go-to beauty destination

Our Story Has Been Featured In...

Our relaunch has been covered by major publications, and we’re excited to share our story with you! Check out the links below to read more about our journey

Black Wealth

AfroTech

BlackBusiness.com

Akron beacon journal

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